Eleonora Pons Maronese, aka Lele Pons, was born in 1996 in Venezuela and made her fortune as a singer, influencer, Youtuber, and actress. Her content includes vlogging her daily life in her Youtube series ‘The Secret Life of Lele Pons’, original comedy sketches, pranks, and music videos.
From humble beginnings on the, now closed, video app Vine she has gone from success to success and has become one of the most popular YouTubers. As a result, Lele Pons now has a net worth of roughly $4 million.
But how did she go from small-time Vine creator to multimillionaire before the age of 30?
In this article, we’ll cover her rise to fame, from her early career on the internet to international celebrity.
Who is Lele Pons?
Lele Pons’ internet career began in 2013 when she began posting on the Vine video platform. Her videos were themed around her experience at high school, pranks, and self-deprecating humor and her following grew quickly.
She was the first person to ever surpass 1 billion video loops on the platform in 2014 and when Vine closed down in 2016 she had an astounding 7.9 billion loops to her name.
The loss of Vine didn’t slow her down and she transferred her content creator skills to Youtube where, as of 2022, she has attracted an impressive 17.6 million subscribers. Social media has exploded in the past 10 years and Lele Pons has ridden every wave, reaching millions of viewers across all major platforms including 26.7 million subscribers on TikTok and 47.6 million on Instagram.
In 2020 she launched her original podcast series ‘Best Kept Secrets with Lele Pons’.
Each episode is built around anonymous confessions and stories from listeners which Lele weaves into her own anecdotes about her love life, self-care tips, and cringe hookup stories.
Lele Pons was born in Caracas, Venezuela in 1996 to her architect father and pediatrician mother.
When she was 5 years old, Lele and her mother were kidnapped to collect ransom money, a terrifying event that triggered the family to move to Miami, Florida the same year.
She spent her formative years growing up in Miami and describes herself as a misfit in high school who struggled with dyslexia, attention deficit hyperactivity disorder, and obsessive-compulsive disorder.
She has talked at length about how she only began finding the confidence to be herself when she discovered the versatility of Vine in 2013.
This was the beginning for Lele and she secured her first paid sponsorship deal soon after which kickstarted the transformation from awkward teen to internet celebrity.
The internet has created opportunities for a new brand of celebrity, and Lele was at the forefront of that. From developing her following on Vine she began to attract paid sponsorship and brand deals and was eventually taken on by the Shots Studios agency.
Her switch over to Youtube opened the door to more brand sponsorships and paid advertising including huge companies like Tinder, Google, Starbucks, and Coca-Cola.
Youtube is likely to be the main source of her income, and her Instagram account is almost as lucrative, with some recent reports that she charges around $142,000 for a single sponsored post.
In 2018 Lele launched her music career with her debut single Celoso which reached triple platinum status on the American music charts.
Today her most popular track is Se Te Nota which has over 344 million streams on Spotify.
Such was her success, that in 2020 Spotify contracted her to launch her Spotify original podcast series ‘Best Kept Secrets with Lele Pons’.
How much does Lele Pons earn on YouTube?
Having become the most popular female personality on Vine, Lele Pons transitioned seamlessly to the YouTube ecosystem and quickly kept her following. Here she brought over her skits to a slightly longer format and thrived.
These days, her YouTube channel is mostly used for her music videos and best-kept secrets series.
So, how much money does Lele Pons make on YouTube?
Considering Lele’s audience, the topics she covers, the average length of her videos, the great engagement on her YouTube videos, and the dates at which they were posted, Lele Pons is estimated to have made around $4.8 million from YouTube ads alone.
This is without considering other work she’s done with brands, sponsored posts on other platforms, and other sources of income.
With almost 5 billion views on YouTube, Lele Pons is one of the most popular YouTubers on the platform.
In our fast-paced world, being an Internet celebrity alone doesn’t cut it in the multimillionaire league, and Lele Pons works just as hard offline.
She launched her own jewelry brand, UNO Magnetic, in 2015.
Then in 2016, she published her first book called ‘Surviving High School’, an autobiographical reflection on her struggles with making friends, bullying, and managing learning difficulties including her dyslexia and ADHD.
In 2017 she walked the runway for fashion royalty Dolce and Gabbana which led to her appointment to the judge’s panel in the 2017 Miss Universe Pageant.
Currently, she is a regular guest speaker at events, fundraisers, product launches, and awareness campaigns. Most notably she presented the red-carpet coverage of the 2019 Billboard Music Awards.
Lele Pons currently lives in Los Angeles, California with her current boyfriend and content cohost Guaynaa, a rapper from Puerto Rico.
The global events of the 2020s haven’t slowed her down and she still shares a huge amount about her personal life on her Youtube, TikTok, and Instagram profiles where she covers everything from her relationships to managing her ADHD, OCD, and Tourette’s Syndrome.
Lele has undoubtedly accomplished a huge amount in her 26 years but here are some of her most notable achievements:
- In 2015 she was invited to the White House by then-first lady Michelle Obama. Lele was part of a collaboration with Obama and several other Vine stars to promote an initiative encouraging more teenagers to apply to college.
- In 2016 Lele Pons was featured in Time Magazine’s list of ‘The 30 Most Influential People on the Internet’ alongside megastars including Donald Trump, Kim Kardashian, and Kanye West.
- Also in 2016, she was voted as the Choice Viner in the Teen Choice Awards.
- In 2018 she won the title of Worldwide Instagrammer of the Year at the MTV Millennial Awards.
- In 2019 she won the Triple Threat award from Spanish-speaking celebrity award show Premios Juventud.
Final thoughts on Lele Pons net worth
Lele Pons has gone from success to success and her star is likely to keep rising.
Many internet celebrities and influencers fall victim to outdated content and a rapidly shifting fanbase, but Lele has managed to stay relevant and keep her fans engaged with her fun, witty, sense of humor.
Lele Pons has a net worth of around $4 million, and it’s safe to say that this is only the beginning. We can expect to see much more from this modern-era internet celebrity, on YouTube, and other platforms and places.
If you want to start on your YouTuber journey, take the next step, and learn how to make money and grow an audience, read this guide.