Pinterest is constantly changing its algorithms and making it harder for creators and bloggers to get traffic using the platform. On the internet, there’s a lot of talks about which methods you should use to get results on Pinterest, but there’s hardly any practical advice and or actual strategies given on how you can grow on Pinterest. That I want to change and, in this article, I’m going to show you how with an incredibly simple Pinterest strategy that works. And you can start implementing it right away.
Before we get started, you’ll need to know what it means to optimize your pins on Pinterest. If you’re unfamiliar with pin and Pinterest optimization, this guide will bring you up to speed. If you already know about Pinterest optimization or you’ve just finished reading that article, we can get started with this incredibly simple Pinterest strategy.
This Pinterest strategy covers a topic most shy away from because of the often erratic and unpredictable nature of Pinterest’s algorithm, namely; Pin frequency and how often you should pin to different boards.
Because of this erratic nature and unpredictability, I’d like to add a quick disclosure: I am in no way associated with Pinterest and I am not guaranteeing anything in this article, this is purely my opinion based on experimentation and observation and I do not intend for it to be used as fact.
Now that I’ve gotten that out of the way, let’s break down this simple Pinterest strategy.
The Pinterest Strategy Outline
- Create and save 5 optimized pins per day.
These 5 pins should link to 5 different pages or posts, you can, however, link to the same article with a different pin on a different day. For this, you should use a different pin description. This will help Pinterest know that this is new content.
- Save these pins to 5 relevant boards in total.
These boards can be your own or relevant group boards.
- Space out saving these pins by 7 days and 3 hours.
This is down easiest with Tailwind; simply add all the boards it should be saved to during scheduling and then include an interval of 7 days and 3 hours.
You could get this done manually, but you will need to put a good organizational system in place.
- Save 20-30 pins in total per day to your profile.
This means you save other pinners’ quality pins until you reach 20-30 per day. If you’re starting from scratch, day 1 would mean you save 5 of your own and 15-25 from others. This will flip to 15-25 of your own and 5 from others after a few weeks though.
I explain how this happens in the breakdown below.
And that’s it, the four steps of this simple Pinterest strategy.
P.s. This is the actual strategy I use on Pinterest to get over a million viewers every month.
Why this Pinterest strategy works
Pinterest has said that they favor new content and any spam-like behavior is being cracked down upon.
By utilizing this method, you’re constantly creating new content without duplicating pins in the same boards and posting the same pin multiple times per day; all of which are activities Pinterest considers to be spam-like behavior and can get your account suspended or even banned.
This is also why it is important to created different images with different descriptions if you’re linking pins to the same article. If you keep your descriptions the same, your pins may be seen as duplicated content.
A side bonus of changing up your descriptions is that you can also then rank that pin for different keywords.
To clarify; you create 5 pins with optimized descriptions per day, schedule these to 5-10 relevant boards and space them out. The next day you do the same, however, if you want to link to the same article or post as you linked to previously, you then create a new image and write a new description.
If you’re wondering why the 7 days and 3 hours spacing; the 7 days is to put space between your content and the 3-hour change is so that your pins can be seen by different segments of your audience, depending on their time zones and time of day they’re active.
This strategy works because it does everything that Pinterest says you should do without pushing any limits. You’re just creating new content regularly and distributing it over a well-spaced time period.
Related: How to clean up a Pinterest account
Breaking down the Pinterest Strategy
I know this Pinterest strategy can be a bit more complicated to understand when reading it in an outline, so I thought I’d break down a typical 15-day period.
For this example, pins will be saved to 5 different boards & 30 pins saved in total every day.
Day 1 – 5 new pins + 25 other users pins = 30 pins total
Day 2 – 5 new pins + 25 other users pins = 30 pins total
Day 3 – 5 new pins + 25 other users pins = 30 pins total
Day 4 – 5 new pins + 25 other users pins = 30 pins total
Day 5 – 5 new pins + 25 other users pins = 30 pins total
Day 6 – 5 new pins + 25 other users pins = 30 pins total
Day 7 – 5 new pins + 25 other users pins = 30 pins total
Day 8 – 5 new pins + 5 scheduled pins + 20 other users pins = 30 pins total
Day 9 – 5 new pins + 5 scheduled pins + 20 other users pins = 30 pins total
Day 10 – 5 new pins + 5 scheduled pins + 20 other users pins = 30 pins total
Day 11 – 5 new pins + 5 scheduled pins + 20 other users pins = 30 pins total
Day 12 – 5 new pins + 5 scheduled pins + 20 other users pins = 30 pins total
Day 13 – 5 new pins + 5 scheduled pins + 20 other users pins = 30 pins total
Day 14 – 5 new pins + 5 scheduled pins + 20 other users pins = 30 pins total
Day 15 – 5 new pins + 10 scheduled pins + 15 other users pins = 30 pins total
As you can see, the first 5 pins from day 1 get posted to their second board on day 8, and then on day 15 to their 3rd board, along with the new pins on day 8 to their second board. After a month the first pins will cycle through their 5th & last board and at this point you will be posting about 25 of your own content and 5 from others with new pins circulating in.
This was just an example; I took the interval at exactly 7 days instead of 7 days 3 hours for an easier explanation. 😉
This Pinterest strategy can be used exactly as I’ve outlined it here, or you can customize it to suit your needs. This outline with 5 is quite extreme and many may not be able to create that many new pins, so start off with 2 per day and work your way up from there.
I would recommend running through all of your articles and pages one at a time creating new pins for each post. You should still write new posts or pieces of content to pin to though.
If you have 60 articles, this method would mean you create a new pin for the same post every 12 days without duplicating any content on boards and in your profile. If you only create 2 new pins per day, it will take 30 days to run through all of your articles.
To turn your Pinterest all the way up to the max, the Pinterest Traffic Avalanche course is your place to go. This course covers everything you need to know about Pinterest growth, driving traffic to your website or blog with Pinterest, how to create viral pins, optimizing your Pinterest profile, pins, boards, and much more.
Find out more about the Pinterest Traffic Avalanche here.
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This simple Pinterest strategy is a great way to grow your profile on Pinterest for free. Drive traffic to your blog, website, email list, etc., and increase your online presence with this effective Pinterest strategy today.
Now I’m going to pass a question on to you. Are you using Pinterest to its best abilities? Where are you along your journey?
I’d love to hear your thoughts in the comments below.