Most people spend considerable time thinking about the content of their blog posts.
This is great, generally speaking, time invested = better quality, and I love reading well written and thought out articles.
Blog post titles, on the other hand, are hardly given a second thought, and this is a HUGE mistake!
Firstly, a title is meant to draw a potential reader into your post. What’s the point of having the best content if no-one is going to read it?
Secondly, if you have a generic, uninspired and frankly unclick-worthy title, you’re telling readers that they can just skip this.
If someone comes across your article in Google search, they’ll probably be drawn to a more interesting and persuasive title and your ranking will matter about as much as a cat at a dog show.
This goes for social networks like Facebook, Pinterest & Twitter as well.
If you want to read this later, please save it to Pinterest.
What makes for good blog post titles you ask?
It doesn’t have to be complicated;
A good title or headline catches attention & creates curiosity.
You want to create a sense of need for your readers, a sense that they need to find out more.
Tell no lies.
Good titles create this curiosity without the need for false promises. Clickbait is just going to cause people to skip over your content & generate a whole lot of negativity around your social media accounts & website. Whilst in some circles all publicity may be good publicity, I tend to usher on the side of bad publicity is bad publicity – stay the heck away!
Add a bit of a spark.
This does not mean that you can’t make your posts dazzle with a little something special though. Bold and strong words capture attention, especially those of the negative kind.I.e. Instead of writing “5 things I did not like about living in Paris, France”, a better title would be “5 Things I Hated in Paris & Why I’m Never Going Back!”
The post could be the same article, but the second post creates a strong sense of intrigue, “What could’ve been so bad that he’ll never go back?”
Contrary to the negative, words like Incredible & Amazing are strong words that could be used to emphasize a positive event or article.
Keep your social media & search optimization in mind.
Tools like Google Keyword Planner can help you find out if anyone is actually looking for articles with your proposed title. Keywords with a good amount of monthly searches & relatively low competition can be your key to going viral if you include them creatively in your title & throughout your post.
60 & no more.
By limiting your titles to 60 characters, you’ll also make sure that the full title shows up in search, which can be vital if the fundamental parts of your title are towards the end.
To make things easier, next up I’ve set out 18 Blog Title templates, with some practical examples & why they would be good titles for your articles or blog posts.
18 Blog post titles to drive massive traffic to your website.
How-to articles are some of the most popular articles you’ll find both online and printed. Blogs love them (and so do I!), it’ll only take a quick perusal of your favorite blog feed to see how popular these types of titles can be.
The reason why they’re so popular is that the reader knows that they will learn something from the article, generally a skill they haven’t yet mastered.
Example: How to conquer your arachnophobia in minutes!
‘X ways to solve ____’
People love lists, they are structured, they let the reader know how long and how much information is in an article & they can consume them in digestible portions. Lists that involve solving problems are even better as the reader knows that after the steps or different methods are completed, they will have solved their problem.
Example: 7 genius ways to solve your concentration problems today!
‘X things about ____’
Much like the previous point, this title tells the reader exactly what the topic is what they can expect from the post.
Example: 5 things I loved about starting a business at 18
Why, what & where.
These titles give information on the topic and are loved by search engines. If you have a problem and you’re looking for information online, what you would type in generally starts with one of these words.
Example: Why I couldn’t fall asleep and what I’ve done to solve it for good!
Example: Where to find the absolute best Pizza in Rome.
‘X ____ you need…’
Titles like these give clear structure & generally involve items that the reader can acquire to solve their problem.
Example: 7 incredible experiences you need to have before the age of 25!
If you’re able to use testimonials or examples in your article, ‘who’ titles let your readers know what the topic is and how well the ‘who’ is doing. These could be used for motivation or inspirational posts, but ‘what not to do’ posts as well.
Example: 5 awesome travelers who are killing it on Instagram!
Example: 5 YouTubers who have been banned by Twitch in 2018!
‘What no-one will tell you about…’
These types of titles are great because you’re insinuating that you have information that no-one else has and the reader may receive some inside information. Here you’ll want to make sure your article is either very comprehensive or holds some information that you can’t find easily online.
Example: What no-one will tell you about Paleo, behind the miracle diet.
‘The Ultimate Guide to…’
Readers like to go through guides because they usually have a comprehensive and complete overview of a topic.
Example: The Ultimate Guide to Peru: How to Survive Winter.
‘Where to find…’
Great for search engines, these titles get straight to the point. They provide a solution to someone’s problem and answer questions.
Example: Where to find uncrowded crystal-clear beaches in Southern France.
Same as above.
Example: What to know about your first marathon, how to beat the wall!
‘X ____ Mistakes I wish I knew earlier!’
The easiest way to learn is from your own mistakes, a better way to learn though is from someone else’s. That makes these headlines very clickable.
Example: 10 easy to fix Pinterest mistakes I wish I knew earlier!
‘____: Everything you need to know before…’
Another title that clearly defines the topic and promises the reader a complete guide to whatever your topic is.
Example: Hosting: Everything you need to know before deciding on a hosting company!
‘An in-depth Guide to…’
Another guide that will provide a lot of information on a topic or subject for the reader.
Example: An In-depth Guide to seeing the brilliant Northern Lights in Norway.
These promise the reader an answer to their problems, much like the ‘What’ & ‘Where’ titles.
Example: When is the perfect time to visit New York? Season highlights.
‘Better than’ Comparisons.
A clear comparison between two subjects. Generally pointing out why ‘x’ is better than ‘y’.
Example: Is Apple better than Microsoft? The truth will shock you!
Similar to ‘better than’ comparisons, these titles indicate a more unbiased comparison.
Example: Samsung vs Sony: Which giant really makes the best TV?
‘Here’s why’ titles.
These present a negative at first, something that captures the attention. Then the ‘here’s why’ promises to present enlightenment within the article.
Example: Facebook is completely ruining your life, here’s why!
These titles work because they tell you what you’re doing wrong and why & how you can fix them. Who wouldn’t want to read that?
Example: 10 health warnings you need to stop ignoring!
If you enjoyed this article, please save it to Pinterest.
As you can see, with a bit of thought, eye-catching and intriguing blog post titles can be quite easy to create. Invest a few minutes to think out the foundation of your title and build it out using some of these templates. You’ll notice I’ve used 2-3 of these templates in most of the examples I’ve included.
Don’t limit yourself to one template, mix and match until you get something that really stands out and is just as good as the content you’re sending out into the world.
If you enjoyed this article & found it helpful, share it with someone that may also find it beneficial.
Let me know what other great clickable titles you’ve come across in the comments down below. 😊
Out of the 925
P.s. Do you want to start a YouTube channel? Here’s how!