It’s been said that email marketing is the most powerful form of marketing today. But what does that really mean? And why should you care about it?
Email can be an effective way to generate new business, make a sale, or just keep in touch with customers and prospects. It allows for targeted communication with people who have expressed interest in what you do or what you sell.
With that in mind, there are a number of email marketing platforms out there vying for your attention. GetResponse is one such option, but it’s not the only one.
In this article, we’ll take a look at seven of the best GetResponse alternatives to help you decide which platform is right for you.
ConvertKit is a solid email marketing tool that helps you create eye-catching, creative, and tailored email marketing campaigns. This company has worked with some big celebrities and entrepreneurs, as well as musicians and podcasters.
Their catalog of services includes more than just email marketing campaigns, as they can also help you make some sleek sign-up forms, and newsletters, and can even help you schedule when to release new material to your customers.
ConvertKit has a great free plan for up to 1,000 subscribers on your list and poses a good starting point for building your email list and selling digital products.
If you’re looking for more advanced tools, like automated funnels and sequences, their paid plans start at $9/month, depending on the plan, payment term, and the number of subscribers.
Unlike many cheap email marketing alternatives, ConvertKit offers some excellent deliverability, and its mix of features along with pricing makes it our favorite alternative to GetResponse and recommended email marketing alternative.
MailerLite is a great low-budget alternative to GetResponse.
Like all good email marketing tools, MailerLite helps you create online marketing content that you can automate, helping you schedule campaigns and projects with ease.
You can create templates for emails that can later be personalized for your customers, and add a blog, newsletter, or forms to your website and/or emails. If you still need a website, MailerLite can even help you build one of your own.
Mailerlite is also available for those starting out for no cost, where you can manage up to 1000 subscribers.
If you have more subscribers, more features, or need to have more employees able to access MailerLite, plans start ranging from $9 to $19 a month.
If you’re just looking to get started with email marketing, then MailerLite provides an excellent low barrier to entry and their monthly paid plans are very affordable.
ActiveCampaign helps you keep your email marketing tools organized and automated, helping you manage your hectic workload without having to hire someone.
The service is easy to use for people who aren’t great with design, given that they offer drag-and-drop capabilities that allow you to put together a professional-looking email within minutes.
This service can also help you keep track of which customers have been the most engaged with your emails, while also helping you keep in contact with people who visit your website.
It’s ideal for those with eCommerce platforms that need help engaging their customers or potential customers through email.
Active Campaign offers a free 2-week trial for those interested. Prices are a bit steep afterward, from memberships as low as $20 a month all the way up to $250 a month depending on what specific tools you need.
You also have the option to get billed yearly for some savings, or can also speak with someone if you run a big company and need a more tailored service.
AWeber offers its users a variety of templates, automation services, and forms that will help you transform the quality of your emails.
They also work with Canva, a very easy-to-use design website that helps even the most novice of users create professional-quality content in minutes.
AWeber prides itself on its great support system, allowing you to contact support if you’re struggling with their services via email, telephone, or live chat, 24/7.
You can use AWeber for free if you have less than 500 subscribers, and you get a decent amount of tools for free compared to some of the other services mentioned here.
Once your subscriber count grows, you can sign up for a Pro plan, where the price starts at $29.99/month for between 501 and 2,500 subscribers, with discounts available when paying quarterly or annually.
Or you can start directly with the Pro plan for $19.99/month for up to 500 subscribers (discounts available when paying quarterly or annually).
Drip is a useful email and internet marketing solution for those with eCommerce operations, as well as individuals who are just getting started with a new or small business.
You can get help with making professional contact with your audience, subscribers, or customers through email, text, and social media among other things.
The tools are very easy to use with just a few clicks or some drag-and-drop tools, helping you tailor your communications to specific customers or a specific type of customer.
You can also watch your analytics to see how successful your marketing is and contact support if you need further assistance.
Plans will range in price depending on how many contacts you want to manage, as well as whether or not you want services for email, or email and text.
The lowest plan is about $19 a month, so it is a little bit more costly when compared to some other services here, but it does provide some of the best deliverability in the industry.
6. Constant Contact
Constant Contact is another email marketing and online marketing platform that you can use to streamline your communications to engage your audience to boost sales.
Furthermore, you can use Contact Contact to get started with a website if you’re just starting out and have something to sell.
You’re able to make email campaigns, and advertisements, schedule when you want emails to be sent out, and so much more. You can sign up for a free 2-month trial before you decide whether or not you want to commit to this company.
If you want to be able to use Contact Contact to build your eCommerce website, plans start at $399/month with a plethora of services included.
If you are just looking for marketing tools, however, the most affordable plan starts at $9.99/month for up to 500 subscribers, while the plus plan starts at $45/month, also for up to 500 subscribers.
While Constant Contact doesn’t have a free plan, they do offer a 60-day free trial (no credit card required) for you to see if they’re the right fit for you.
Try Constant Contact here.
We can’t talk about GetResponse alternatives without mentioning one of the most popular email marketing tools out there, MailChimp.
MailChimp is the most well-known marketing tool out there, that brand awareness comes from great marketing, but also from a quality product that has stood the test of time.
Founded in 2001, MailChimp is one of the older email marketing tools out there, but through the years, it has constantly been updated to compete with the latest offering out there, often leading from the front.
MailChimp offers a generous free plan that goes up to 2,000 subscribers and even has an interesting option for the season email sender, a pay-as-you-go plan. This allows you the extra features of the essential plan, without having to pay the fee on a month-to-month basis.
The free plan offers email sending, basic automation, landing pages, signup forms, and more, while the paid plans offer more advanced features like advanced segmentation, customer journey building, and more.
P.s. Make sure to activate 2-factor authentication to save an extra 10% on your first 3 months.
Final thoughts on the best GetResponse alternatives
Now that we’ve looked at the best GetResponse alternatives, it’s worth reiterating that many of these email marketing tools offer free plans to see if it’s a good fit for you.
We recommend ConvertKit as the best GetResponse alternative. As a tool that was designed with content creators in mind, the service offers all of the features you need to reach your readers/watchers, without driving the price up with a bunch of unnecessary tools you will never use.
Some of the most notable features include:
- Unlimited landing pages and forms
- Easily send email broadcasts
- Detailed audience segmentation
- Sell digital products, subscriptions, or a paid newsletter
- Live chat and email support
- Free migration from other tools
- Automated funnels and sequences
And most of these features are available on the free plan.
What is the best free email marketing tool?
If you’re looking for the best free email marketing tool, we recommend MailChimp. While it doesn’t have all of the features of the paid plans, it’s a great way to get started with email marketing and see if it’s right for you.
Unlike most competitors than have free plans limited to 500 or 1,000 subscribers, MailChimp leads the way with a free plan that allows up to 2,000 subscribers.
What is the best email marketing tool for small businesses?
The best email marketing tool for small businesses is ConvertKit.
It offers all of the features you need to reach your audience and grow your business, without a bunch of unnecessary bells and whistles that will drive up the price.
What is the best email marketing tool for bloggers?
The best email marketing tool for bloggers is also ConvertKit.
It was designed specifically with content creators in mind and offers all of the features you need to build an audience and make money from your blog, including unlimited landing pages and forms, detailed segmentation, automated funnels and sequences, and more.
Plus, it has a free plan that allows up to 1,000 subscribers, so you can get started without spending a dime.