Hootsuite is a popular social media management tool that was created in 2008. Hootsuite is used to create, schedule, publish and manage your social media content from a single dashboard.
Although Hootsuite offers some fantastic features and can increase your productivity, it isn’t cheap.
Luckily, a few budget-friendly alternatives can be used instead of Hootsuite.
Here are the best alternatives to Hootsuite in each category:
Best Free Hootsuite Alternatives
Hootsuite remains one of the most widely used social media tools.
Still, many of its users have been looking for alternative platforms to manage their social media accounts due to the increase in the yearly cost of using Hootsuite.
Some of the best free alternatives to use instead of Hootsuite include:
Buffer is another widely used social media scheduling tool and an excellent free alternative to Hootsuite.
Buffer offers users a straightforward interface for creating, posting, and auto-scheduling. The free plan allows you to manage three social media accounts and schedule 10 posts per social media network.
Their free version also offers reports on engagement, followers, reach, and impressions.
Buffer is ideal for small businesses and solo entrepreneurs, but if you’re managing a large company and high-profile social media accounts, it’s best to opt for a different social media scheduler.
Hootsuite is primarily a social media marketing tool, while Hubspot is classified as an inbound marketing software.
Both platforms have similar features, but Hubspot offers a more lead-generating approach to marketing.
Hubspot allows marketing teams to master campaigns using automation.
Hubspot has impressive sales and marketing functionality and generates comprehensive reports on marketing campaigns and social media performance.
Hubspot’s free plan includes marketing tools like forms, email marketing, Ad management, landing pages, and a shared inbox. The free plan includes sales/CRM tools, service tools, CMS, and operations tools.
Later is the most visually appealing social media scheduler. Later is also one of the only platforms that support every social media network.
With Later, you can improve your social media content, analyze reports, schedule and manage posts and save lots of time on managing your social media accounts.
Later offers additional features like Instagram analytics and Hashtag Analyzer and also recommends the best time to post your social media content. The free plan on Later is free forever, and you don’t need your credit card information to sign up.
On the Later free plan, you’ll have access to the following:
- Ten posts per social network per month
- Instagram analytics
- Unlimited storage
- Visual Instagram planner
- One social set
Planable is a social media tool focused on teamwork and collaboration.
Planable comes with a user-friendly interface and a one-click-away experience for users who may not be interested in using a very technical platform.
Whether you’re scheduling content, planning your posts, or publishing new content, Planable helps teams and businesses streamline their content creation.
The free version of Planable allows users to create as many workspaces as required, and users can also access all the other features that Planable offers.
However, once you reach 50 posts on Planable, you’ll need to upgrade to one of their premium plans.
Best Paid Hootsuite Alternatives
Paid social media tools often offer a range of features that the free versions do not provide.
While most social media schedulers have a free and paid option, users that manage a business may prefer paid schedulers than being restricted by free alternatives.
A few of the best-paid alternatives to Hootsuite include:
Agorapulse is used by over 31 000 social media marketers and is often chosen because of its friendly support center and efficient response time.
Agorapulse offers a range of features, including intuitive publishing, analytics, and an easy-to-manage social inbox.
Paid plans include the Pro plan, the premium plan, and the enterprise plan. These range from $79 per month to $199 per month.
The enterprise plan comes with custom prices. Most agencies, businesses, and teams opt for the Premium plan as it offers the most features.
Monday.com is a cloud-based social media tool created to help teams effortlessly manage their workflow.
Pricing plans for Monday.com start at just $8 per month, an incredibly affordable option compared to Hootsuite’s basic plan, which costs $49 per month.
Monday.com is highly customizable and also offers users a range of templates to use.
Monday.com charges based on teams and also has an impressive customer support team.
Managing, creating, scheduling, and publishing social media content is a breeze when you use SocialBee.
If you’re looking for one platform to manage a number of social media accounts like Facebook, Instagram, Twitter, Pinterest, LinkedIn, and TikTok, SocialBee is an excellent alternative to Hootsuite.
SocialBee is a great marketing tool for small to large businesses and can help social media marketers schedule and plan content effortlessly.
Everything is automated, saving you time managing your social media networks.
Best Overall Hootsuite Alternatives
If you’ve tried Hootsuite but are looking for an alternative that is the best overall alternative to Hootsuite, then Sendible and Social Pilot are good options to consider.
These social media tools are great competitors for Hootsuite and offer users a range of impressive features and tools.
Sendible helps you grow your audience, reach your social media goals and attract new customers.
Sendible allows you to manage your social media networks from an easy-to-use dashboard and connects to other platforms like Canva to help you manage your content creation.
Sendible integrates with Facebook, Twitter, Instagram, LinkedIn, Google My Business, and WordPress.
Sendible also creates customizable reports so you can track and analyze your social media campaigns.
Social Pilot offers powerful publishing, collaboration, and up-to-date analytics. With Social Pilot, you can schedule and publish posts through their built-in social calendar.
Social Pilot was designed to fit any business, whether you’re an entrepreneur, small business, or large corporation. Social Pilot provides all the tools you need to keep up with social media posting and scheduling.
Social Pilot is more affordable than Hootsuite and can connect and integrate with other applications. Social Pilot has a quick setup process and is ideal for multiuser teams.
Best Hootsuite Alternatives For Businesses
Businesses have greater needs when it comes to managing their social media networks and often have a team of marketers managing and creating content for their social media.
This usually means businesses must find the perfect social media software to help manage their content.
Thankfully there are a few good social media management tools that are great alternatives to Hootsuite.
Sprout Social has received numerous awards and is one of the leading platforms that help businesses succeed through their social media management tools.
Sprout Social uncovers trends and provides insights on social data to help businesses create a winning social media strategy.
Sprout Social was designed to help social media marketers and managers reduce the time they spend on social media planning and scheduling and have more time to create personalized content for their audience.
Sprout Social also supports numerous social media channels including Instagram, Twitter, Facebook, TikTok, LinkedIn, Pinterest, and YouTube.
Brandwatch is an analytics-based social media tool. Brandwatch is mainly suited to large businesses and enterprises and is for tech-savvy users who are comfortable using a data-driven dashboard.
This social media tool’s most notable features include its social listening and influencer identification capabilities.
The only downside to using this social media tool is the price tag.
Brandwatch is significantly more expensive than other social media tools and may not be best for marketers looking for a more visually based platform to manage their social media accounts.