TubeBuddy Review: Is It Worth It?

If you’ve researched YouTube Optimization, you’ve probably come across TubeBuddy. In this article, we’re going to do a TubeBuddy review to see if this is the ultimate tool for YouTube growth.

I’ll cover everything I like about TubeBuddy, the pros, and cons, what TubeBuddy does, how much it costs, and who TubeBuddy is for; let’s get started.

What Does TubeBuddy Do?

TubeBuddy is a YouTube channel management tool that assists you in analyzing your YouTube channel, suggesting growth opportunities, and speeding up your YouTube workflow.

TubeBuddy also has a built-in Keyword tool that helps you find the best search terms to include in your videos so that they rank at the top of search result pages.

TubeBuddy is a browser extension that you can install for Chrome and Firefox, the browser extension is free, and with it installed, it adds the optimization and analysis tools mentioned above to your YouTube account.

TubeBuddy has a free plan and a variety of paid plans which adds more powerful features to the browser extension.

Let’s take a look at some of my favorite TubeBuddy features.

Best TubeBuddy Features

These features are not sorted in any way (well, except for the first one, it’s easily the best tool for YouTubers).

Some of these are paid features, some you can use for free, and some you can access for free, but you will see limited results. 

We’ll discuss the paid plans a little bit later on and who these plans may be best for. With that said, here are the best TubeBuddy features:

1. Keyword Explorer

The TubeBuddy Keyword explorer makes keyword research for YouTube videos a walk in the park.

You can see how often search queries are made, how competitive the search term is, and how well the top-ranking videos are optimized, all giving you valuable information to know whether or not you should target that specific keyword or look for one with a higher chance of ranking.

The keyword explorer also gives you a score out of 100 to help you better understand the analysis; the higher the score, the better your chances of ranking.

Keyword Explorer Tubebuddy

If you have any of the paid plans, then you will also have access to the “Weighted Score”, which provides you with a more personalized score depending on your channel size.

With TubeBuddy’s Keyword explorer, there are several additional tools to help you get ideas or to find less competitive keywords. 

The search bar auto-suggest uses the same terms as the YouTube autosuggest, meaning you don’t have to jump between Keyword explorer and the YouTube search bar when doing keyword research; they show the same results.

On the right of the summary page, you’ll see a variety of related searches to help you find long-tail keywords in case the term you entered was too competitive.

Google Trends results for the search term are shown directly on the summary page for the past 30 days or 12 months.

Under the YouTube tab, you’ll see the Google trends results for YouTube searches, and under the Google tab, you’ll see trend data from Google searches.

This information can help you decide whether or not the video idea is still relevant or if it is no longer popular.

Under the Google tab, you can also see if a video carousel appears in search results. If there is a checkmark, that means it does, and if you rank high for the search term, you can also appear directly in Google searches, which can be another way of increasing your video views.

The Video Topics tab is a helpful place to find related video ideas and to get some inspiration on additional keywords you can target.

Most of these features are available with the free browser extension, and you can see three related terms on the free plan.

With any paid plan, you have full access to all keyword explorer features.

2. Videolytics

Another great tool and one you can use to spy on the competition.

TubeBuddy Videolytics allows you to see a variety of quick channel and video insights directly on any YouTube video. Yes, any YouTube video.

Tubebuddy Videolytics

The most useful part of Videolytics, I find, is the ability to view the tags other creators put in their videos.

Usually, this isn’t possible to see, but just by installing the free TubeBuddy browser extension, you can see exactly what tags the video creator has included in their vid.

This can be a helpful way of getting ideas on what tags you can include for a similar video, and it can help inspire you on similar videos to make.

All of the videolytics features are available for free.

3. Channelytics

Similar to the videolytics, channelytics gives you some helpful information on a channel from a single glance.

This can be very useful for judging the competition channels, seeing how many videos they’ve uploaded in the last month, and checking out what channel tags they have set on their channel.

While I’ve found that many channels have poorly set channel tags, you can still use some of the good ones from competitors to inspire your channel tags. 

A quick tip for setting your channel tags, make them relevant to what your VIDEOS are about (this gives the algorithm valuable context) and keep them between a maximum of 7-10 tags (one tag can be multiple words, like a phrase, “youtube SEO tools” for example).

All Channelytics features are available with the free browser extension.

4. Bulk Processing

Next up in this TubeBuddy review is a powerful feature that can save you hours and hours.

With the bulk processing feature, you can add and remove parts of all (or some) of your YouTube descriptions in one go.

You can edit the descriptions of multiple videos easily, which can save a ton of time.

Bulk Processing For Tubebuddy

I find this most useful for promoting a specific video or your latest one. You can easily select a specific text to replace in all (or some) of your videos, or you can add a specific text into all (or some) of your videos.

Then when viewers watching those videos open the description, they can see the video link in question and, with a good call-to-action, can be enticed to watch your latest video (or whatever other video you are promoting). 

This is especially important in the first 24 hours after uploading a video to help it maximize its initial reach after being uploaded.

For affiliates and affiliate marketers, this feature is especially useful for promoting specific links and limited-time sales.

For example, during Black Friday, you can easily add a unique discount link with an excellent black Friday CTA to relevant videos in one go. Then when the promotion is over, you can remove it again, all in one go.

You can also copy, update, and delete video cards and end screens. I don’t find this as helpful as the description bulk updating, but it’s a nice feature.

Bulk processing tools are only available on the star and legend plans, but we further cover the pricing.

5. Best Time to Publish

A free feature available across all the TubeBuddy plans is the ability to see when is the best time to publish for your channel.

This looks at when your audience is most active, which lets you know when to upload your videos so that they can maximize their initial view velocity. 

More of your subscribers and people interested in your channel clicking through to your videos in the first few hours after uploading can improve your video promotion, and YouTube will be more inclined to show it to more similar viewers and others that have engaged with your channel. 

This can also affect how YouTube’s suggested features promote the video after the first few hours. 

6. Opportunity Finder

The Opportunity finder is an automated solution that provides suggestions on how to improve your videos.

Things like related search phrases you can include in your tags to help be found by more relevant viewers and other best practices that you may have left out when uploading your YouTube video.

The opportunity finder is only available in the star and legend plans.

7. Language Analyzer

The language analysis feature is a helpful way to see what languages your viewers speak.

If your videos are language-neutral (i.e. you don’t speak or have much text), then this can be a powerful way of seeing what languages you should translate your videos into.

Language Analyzer From Tubebuddy

Even if your channel isn’t language-neutral, you can still use this information to create more relatable content for those viewers while translating your titles and descriptions. 

YouTube creates automatic subtitles for viewers when they turn closed captions on, so you could still get a lot of viewers in countries that do not speak the language of your content.

You’re helping them find similar content and maybe even recommended gear by translating your descriptions and titles.

The language analyzer is another free feature you can access in the subtitles area of your YouTube studio and the subtitles area of your videos.

8. Tag Translator

Another feature that allows you to maximize your international audience is the tag translator. With it, you can translate your video tags easily and help improve your video ranking in those additional languages.

You can use this with the language analyzer to see the most relevant languages and then translate your most important keywords.

You still only have 500 characters to play within the tags field for your video, so make sure to translate and include the most important tags.

This feature is only available on the legend plan, where you also have access to the auto-translator feature that allows you to translate your titles and descriptions in seconds.

9. Pick a Winner

If you have regular giveaways or contests on your channel, you can use the pick-a-winner feature to help increase engagement in your comment section while saving on purchasing an additional competition hosting service.

With the pick-a-winner feature, you can randomly select a viewer that has commented on your video, and you can even include a word filter so that only people who use a specific word to enter can win. 

This is a free feature and can be a great way to increase comment engagement on your channel.

10. Default Upload Profiles

YouTube allows you to create one set of upload defaults; this is a good time saver and helps you maintain consistency within your descriptions.

You can include your relevant social media handles, your gear, disclaimers, subscription CTAs, and links to specific playlists.

With TubeBuddy, however, you can take this a step further and create multiple default upload profiles. This can come in handy if you have different series on your channel, you can include relevant links to videos and playlists relating to that series or topic, and you can set up others for other topics.

Probably the most helpful profile you can make is a separate live-streaming description with all the relevant links and tools you may talk about when you’re live streaming.

Oftentimes these can be very different from your regular videos that may focus on a specific product or your gear in general.

Default upload profiles are available on all paid plans, but the free plan still gives you one more default profile you can set up, so you can still create a live streaming profile, even on the free plan.

TubeBuddy Review: The Negatives

Before we move on to the pricing plans, there are a few things about TubeBuddy that I would count as negative.

Tag Rankings Are “For You”

Firstly, the tag rankings you see on your videos or in the videolytics of others are not what everyone would see.

These rankings are based on your YouTube history, so if you watch your videos, the ranking on your video will be artificially inflated; the same can be said for your competitors or channels that you engage with regularly.

This feature used to show incognito results, which was much more relevant to the actual ranking of videos, but due to YouTube API requirements, TubeBuddy had to make the change.

No Bulk Pinned Comment Editing

The next “problem” is the lack of a bulk commenting feature like the other bulk processing tools. It would be incredible if the bulk processing tools like description editing and adding could be used to edit pinned comments on your videos.

This would be a great way to add another call to action for a promotion, let viewers know of a new video, and so much more.

Most of the time, viewers skip the description and just head to the comment section; if you have a pinned comment, that’s another touchpoint to get them to watch another video potentially.

According to the TubeBuddy forum, this has already been considered, and the potential issue is that bulk commenting and editing may be seen as spam by YouTube.

It still may be possible, according to the TubeBuddy forum here, so hopefully, it will become a reality soon.

No Multiple YouTube Channel plans

If you run multiple YouTube channels, you must have a separate license for each channel.

Unfortunately, there are no multiple-channel plans that you can use if you have a separate live streaming, shorts, behind-the-scenes channel, or a channel that’s completely unrelated to your primary channel.

If you dig through the forums, you can find an email for a discount to a second channel, or you can email the TubeBuddy support team directly here.

Keyword research can make you overly reliant on keyword research

This one isn’t a negative on TubeBuddy, but a negative in general regarding using keyword tools. These tools are just that, which are best used to support you in finding great ideas, forming your titles, and targeting specific phrases.

This doesn’t mean you shouldn’t make a video on something just because the keyword tool says that it doesn’t get much traffic. If you have a hunch, then go for it.

These tools are suggestions based on thousands of other channels, but just because one thing works for one channel doesn’t mean it will work for another. 

Suggestion intent content, for example, does not target a specific keyword; these are videos based on gaining momentum from your current viewers and YouTube and then suggesting your videos to people with similar interests. 

They’re far more difficult to predict and may not have as long of a lifespan as a keyword-optimized video.

However, using both intent-based video types can result in your channel gaining much faster growth than publishing only keyword-focused videos.

That said, TubeBuddy’s A/B testing feature and a few others can help optimize suggestion-intent content.

I think it’s time we look at the different TubeBuddy plans available.

TubeBuddy Pricing: Which Plan Is Right For Me?

So far, I have mentioned a few of the different plans and some of the features available.

You have the free plan, pro plan, star plan, and legend plan. Below I’ve broken them down along with what I rate as the best feature in that plan (p.s. All features in the lower-tiered plans are included in the more expensive plans).

Free Plan

The free plan is, well, it’s free.

All you need to do is install the browser extension and log in to use it. The free plan is best for those that only need the following:

  • Videolytics
  • Keyword Explorer (limited)
  • Language Analyzer
  • +1 Default Profile
  • Insta Suggest (limited)
  • Best time to publish
  • Pick a winner
Tubebuddy Pricing

Pro Plan

The Pro Plan costs $9/month, but you can save 50% if you have less than 1,000 subscribers.

If you choose to pay yearly, it comes down 20% further, so $7.20/month or $3.60/month if you have less than 1,000 subscribers.

The TubeBuddy Pro Plan is for all creators that want to take YouTube seriously.

If you have between 0 and 2,000 subscribers and have just started making money on your channel, then the Pro Plan can help you maximize each video to get you to the next level.

This plan gives a boost to your video optimization with features like:

  • Full access to keyword explorer
  • Unlimited Default Upload Profiles
  • Full access to Insta Suggest and recommended tags
  • Additional member perks include free Audio Hero access, a 25% discount on Epidemic Sound, and more.

Star Plan

The Star Plan costs $19/month, there is no discount for channels with less than 1,000 subscribers, but you can save 20% if you pay yearly ($15.20/month).

The TubeBuddy Star Plan is best for established creators with an archive of videos on their channels.

If you have 50+ videos and earn $100+ per month with your channel, then the Star plan and the bulk processing features can help save you time and optimize your channel.

This is the plan for you if you want all of the features in the free and pro plans, as well as bulk optimization tools like bulk description edits, bulk card editing, etc.

You can also save time and use the opportunity finder to see if you have missed anything.

Legend Plan

The Legend Plan costs $49/month, and you can also save 20% by purchasing a license for a year ($39.20/month).

The TubeBuddy Legend Plan I wouldn’t recommend it to everyone. For most, the Pro or Star plans will be more than enough to help grow your channel and increase your YouTube reach. 

The Legend plan is for those constantly looking for the next 1%.

With A/B Testing of thumbnails (and descriptions/titles) and access to the click magnet feature, you can analyze what is working (to replicate) and what is not working (to throw in the trash) so that you can keep building momentum with your channel, no matter the size.

You also get access to translation tools that can help open your channel up to an international audience. 

If any of that sounds like something you want to do on your channel, then the Legend plan may be the one for you.

Final Thoughts on TubeBuddy

I’ve used TubeBuddy for several years now across several channels, helping me to get hundreds of thousands of views from search traffic. TubeBuddy is a tool that empowers your keyword research and helps you find great ideas when the lightbulb isn’t quite as bright as it usually is. 

TubeBuddy is the navigation system for your YouTube journey. It’s not going to do the walking for you, but it will guide you in the right direction so that you don’t go in circles, and more importantly, it’ll help you reach your destination.

The free browser extension is a great tool to help you analyze the competition and get a jump start on keyword research, making it a must-have for all YouTubers.

The different paid plans offer some benefits, from time-saving to more powerful search tools, but you’ll have to decide for yourself if any of the TubeBuddy plans are worth it for your channel.

To help you decide, you can test the software with a free 30-day trial of any paid plans.


Is TubeBuddy YouTube Certified?

Yes, TubeBuddy is YouTube certified. You can rest assured when using TubeBuddy that all of the features and functions comply with YouTube terms and conditions and won’t negatively affect your videos or your channel.

Is TubeBuddy Safe?

Yes, TubeBuddy is safe to use. As they are a certified YouTube partner, you can be sure that all of their features comply with YouTube and abide by the best practices set out by YouTube.

Is TubeBuddy Worth It?

The free browser extension is definitely worth it. Whether or not one of the plans is worth it is for you to decide. If you are already earning some money with your YouTube channel, then the time-saving and keyword research tools alone will be a well-worth investment towards growing your channel.

Why Does TubeBuddy Need So Many Permissions?

TubeBuddy uses Google’s OAuth 2.0 system. This gives the 3rd party app (TubeBuddy) full access to your account to draw out your YouTube channel information. This is Google’s way of double-checking that you know what the app can do so you make sure it’s a trusted source, and considering that TubeBuddy is YouTube Certified, we can consider them a trusted source.

Will TubeBuddy Delete My YouTube Videos?

No, TubeBuddy will not delete your videos. It acts as a layer on your channel. When signing in to TubeBuddy, you’ll see a request to see, edit and delete comments, youtube videos, ratings, and captions. This is a standard request for Google’s OAuth 2.0 system that TubeBuddy uses and Google’s way of making sure that you know this is coming from a trusted source.

David Woutersen

Article by

David Woutersen

David is the founder of and has been in the social media industry since 2017. Since then, his mission has been to help others take control of their online presence. For some, this has been earning an income online; for others, it's teaching how to use social networks more effectively. And each year, he continues to help millions with strategy, troubleshooting, and inspiration.

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