9 Best Makeup YouTubers To Watch

YouTube is filled with the most creative makeup creators. Makeup YouTubers provide entertainment through tutorials, product reviews, and discussions regarding the latest beauty trends.

The top makeup YouTubers also guide you on the dos and don’ts of makeup artistry.

Here are the top makeup YouTubers to watch:

  1. James Charles – 23.8 mill
  2. Jeffreestar – 15.9 mill
  3. NikkieTutorials – 13.9 mill
  4. Huda Beauty – 4.1 mill
  5. Nikita Dragun – 3.5 mill
  6. Patricia Bright – 2.8 mill
  7. ItsMyRayeRaye – 1.9 mill
  8. Nyma Tang – 1.3 mill
  9. Cydnee Black – 1.2 mill

1. James Charles

James Charles is one of the most popular makeup youtubers

James Charles is an American YouTuber who began his career by working as a makeup artist in New York. 

On the 23-year-old’s YouTube channel, you will find videos of him providing makeup product reviews, tutorials, videos exposing 5-minute makeup crafts, and videos of him participating in makeup challenges.

As a trusted makeup artist, he branched out and created his own makeup palette, the Morphe James Charles Palette.

The makeup palette is a worldwide favorite and is often sold out at many stores. In most of James’ videos, you’ll see that he uses his Morphe mallet.

However, he also uses other palettes when reviewing brands’ products or creating looks that require colors unavailable on his palette.

  • YouTube channel: James Charles
  • Subscribers: 23.8 million
  • Channel created on: 5 December 2015

2. Jeffreestar

Jeffreestar's YouTube channel

Jeffree Star is an American YouTuber who posts makeup tutorials, and makeup product reviews, conducts lip swatches, and reviews lip products.

He also posts his favorite makeup products and videos of himself getting ready for events, displaying his full makeup process in unique places like hot air balloons or outdoors in the woods.

Jeffree also posts travel vlogs where you’ll see him rocking various makeup looks.

The 36-year-old is the founder of Jeffree Star Cosmetics, a brand that sells makeup products like lipsticks, lip glosses, highlighters, mascara, eyeshadow palettes, concealer, and setting powder. With such a popular cosmetics brand, it shouldn’t be surprising that he already has such a high net worth.

On his YouTube channel, he has videos where he introduces his makeup line, provides makeup tutorials solely using his cosmetics, explains the products, and gives insight on how to best use them.

  • YouTube channel: Jeffreestar
  • Subscribers: 15.9 million
  • Channel created on: 15 February 2006

3. NikkieTutorials

NikkieTutorials YouTube channel

NikkieTutorials is a page run by Nikkie de Jager-Drossaers. The Dutch makeup artist and beauty vlogger was nominated for the People’s Choice Award for Favorite Beauty Influencer and received the Teen Choice Award for Choice Web Star: Fashion/Beauty.

On the 28-year-old’s YouTube channel, you’ll find makeup challenges, makeup product reviews, drag makeup tutorials, and videos where she has done celebrity makeup for fun.

You’ll absolutely love Nikkie’s channel if you love creative makeup styles, from cool Halloween makeup to extensively detailed makeup that resembles cartoon characters.

  • YouTube channel: NikkieTutorials
  • Subscribers: 13.9 million
  • Channel created on: 23 June 2008

4. Huda Beauty

Huda Beauty's YouTube channel

Huda Beauty is a makeup channel run by American makeup artist Huda Kattan. On Huda’s YouTube channel, she posts makeup tutorials, skincare tips, and makeup looks specifically suited for events like prom and weddings.

She founded her own makeup line called Huda Beauty, a brand renowned for selling high-quality, unique, aesthetic makeup products.

The Huda Beauty brand includes foundation, primer, concealer, highlighter, bronzer, blush, eyeshadow, eyeliner, mascara, false lashes, lipstick, and lip liner.

In light of her makeup brand, the 38-year-old beauty blogger and entrepreneur won the Glamour Award for Game-changing Entrepreneur.

Naturally, Huda uses makeup from her Huda Beauty line when making her videos and also has videos explaining her products and tips on how to use them.

She also shares content where she tries different DIY makeup hacks like toothpaste to remove blackheads, to show viewers what products are suitable for their skin and what is likely to do nothing or harm your skin.

  • YouTube channel: Huda Beauty
  • Subscribers: 4.1 million
  • Channel created on: 14 January 2007

5. Nikita Dragun

Nikita Dragun's YouTube Channel

Nikita Dragun, also known as Nikita Nguyen, is a Belgium-born makeup artist who was nominated for the People’s Choice Award for Favorite Beauty Influencer.

You’ll find videos of her doing makeup tutorials, product reviews, and having fun trying makeup styles with other makeup artists and content creators on Nikita’s YouTube channel.

She also provides insightful content about her experience as a transgender individual.

The 26-year-old has a beauty line called “Dragun Beauty,” where she sells makeup for your lips, face, eyes, and skin.

In Nikita’s YouTube videos, you’ll find makeup tutorials where she uses products from her makeup line, demonstrating her brand’s quality and different ways you can use the products.

  • YouTube channel: Nikita Dragun
  • Subscribers: 3.5 million
  • Channel created on: 2 February 2013

6. Patricia Bright

Patricia Bright's YouTube Channel

Patricia Bright is a British YouTuber who shares beauty hacks that will allow your makeup to look just as good as your favorite celebs. On her page, you’ll find videos where she uses popular makeup brands’ top products to create everyday makeup looks.

Patricia also uses her channel to guide makeup newbies and share videos where she explains the basics of makeup and tips on how to do popular makeup techniques like how to bake makeup.

The 35-year-old also shares content on skincare, where she gives tips on achieving even-toned skin, combating hyperpigmentation, and having clear skin while using makeup regularly.

Patricia also posts reviews of makeup products. If you’re looking for makeup product reviews that are thorough yet brutally honest and hilarious, then subscribe to Patricia’s channel.

  • YouTube channel: Patricia Bright
  • Subscribers: 2.8 million
  • Channel created on: 21 February 2009

7. ItsMyRayeRaye

ItsMyRayeRaye's YouTube Channel

ItsMyRayeRaye is a YouTube channel run by American makeup artist Raye Boyce

 The 32-year-old began her YouTube career as a teenager experimenting with makeup and posting amateur makeup tutorials.

She has since become a professional makeup artist who posts makeup reviews, tutorials, and skincare routines and shares tips on applying tricky makeup products like eyelash extensions. 

  • YouTube channel: ItsMyRayeRaye
  • Subscribers: 1.9 million
  • Channel created on: 22 March 2012

8. Nyma Tang

Nyma Tang's YouTube Channel

Nyma Tang is a YouTuber best known for her “The Darkest Shade” series. In her series, she tries out different brands’ foundations to see how it suits her skin and reviews the product from a black woman’s perspective. 

She also uses her platform to highlight the lack of representation of darker skin tones in the cosmetic industry.

Her passion for makeup that suits dark-skinned individuals led to her collaborating with MAC Cosmetics to create her own shade of MAC lipstick, which is medium-dark red and suits both fair and dark skin.

The 31-year-old shares content where she creates makeup tutorials, reviews makeup products, and provides tips on applying makeup and mixing makeup products to suit your skin tone or desired look. 

  • YouTube channel: Nyma Tang
  • Subscribers: 1.3 million
  • Channel created on: 13 July 2013

9. Cydnee Black

Cydnee Black's YouTube Channel

Cydnee Black is an American makeup artist well-known for being a black woman with naturally blue eyes. She posts makeup tutorials, provides guidance on makeup applications, and reviews popular makeup products.

However, the 30-year-old makeup artist has a particularly unique YouTube makeup page. The focus of Cydnee’s makeup YouTube channel is discussing makeup and history.

In her videos, Cydnee does makeup tutorials while telling stories about famous individuals in history who she considers to have committed atrocities or have made history for the wrong reasons.

  • YouTube channel: Cydnee Black
  • Subscribers: 1.2 million
  • Channel created on: 3 November 2013

Final Thoughts On The Best Makeup YouTubers

If you’re into makeup, you likely follow at least one of these YouTubers. With such a high following, it’s no wonder they have been able to make a career out of their passion for beauty.

If you’re not an avid follower of the best makeup YouTubers but are curious about what all the hype is about, give them a try.

And if after watching a few videos you still aren’t hooked, maybe find a relatable channel, or look for a different topic, like fitness or crime.

David Woutersen

Article by

David Woutersen

David is the founder of Outofthe925.com and has been in the social media industry since 2017. Since then, his mission has been to help others take control of their online presence. For some, this has been earning an income online, while for others, it's teaching how to use social networks more effectively. And each year, he continues to help millions with strategy, troubleshooting, and inspiration.