When it comes to starting and launching a blog, there is a ton of information available online. It can become overwhelming very quickly if you don’t know where to look.
This is where courses like the Launch Your Blog Biz course come in to help you from start to finish (well, from start until you get going that is).
In this Launch Your Blog Biz Review, I’m going to cover everything you should expect from this Create and Go course, and ultimately, you’ll hopefully know whether this course is for you or not.
Here’s a quick snapshot of what I think of the Launch Your Blog Biz course.
- One-time fee for lifetime access
- Active Facebook support group
- You only need hosting to get going
- A lot of actionable instructions
- Not for intermediate or advanced bloggers
- No exact steps to follow
- How to get traffic isn’t covered enough (for my liking)
What Is Launch Your Blog Biz?
The Launch Your Blog Biz course is a beginner-orientated blogging course created by Lauren McManus and Alex Nerney from Create and Go.
The course is designed to teach you:
- How to start a blog, including easy-to-follow tutorials on building a website using WordPress.
- How to launch your blog within 30 days.
- How to monetize your blog to earn your first $1,000 per month.
- The mindset needed to successfully make money online.
You’ll find the course hosted on the Teachable platform and the majority of the lessons are available in video presentation format. I.e. a slideshow with Alex or Lauren talking through the bullet points and occasionally adding examples to bring home the point.
There are also video tutorials that you can follow to set up and create your blog using a popular WordPress theme called Divi.
I personally use and recommend the GeneratePress theme though, having tested and used many popular themes over the years, I find GeneratePress to be the most consistently excellent theme and the best overall… but back to the Launch Your Blog biz review.
This course focuses mainly on monetizing your blog using affiliate marketing and the basics of email marketing.
There is about 15 and a half hours worth of video lessons covering various topics.
Who’s Behind Create And Go?
Now that you know what Launch Your Blog Biz is about, it’s time to look at the course creators and see if they’re credible.
The Create and Go team is made up of Lauren McManus and Alex Nerney. The (former) couple have added Noah Riggs (an SEO) to their team as well, but he is mostly present in one of their other courses, the SEO Blueprint For Bloggers (my review is coming soon).
Before generating over $100,000 monthly with their online business, Alex was a personal trainer, and Lauren was an accountant.
They have a very relatable story, which is one of the reasons they’re so popular; they wanted to be freed from their monthly paycheck and carve out a living where they could plan their days as they please and do more of the things that made them happy, and less of the things that did not.
As I said, very relatable, probably to 99% of people, but something almost all course creators say.
So what makes them different?
Before they started teaching people how to blog successfully, they built a successful blog (avocadu.com, making over $20,000 per month) and then used those findings (along with the findings of their failed initial blog) to craft the contents of their course.
A lot of courses these days are thrown together by someone that hasn’t gotten their hands dirty or doesn’t have any “skin in the game”.
I.e., most courses are all theory, but this one is built on actual practical advice and is constantly updated with the help of the successful students and the Create and Go crew’s ongoing experience.
While we’re introducing people, if you’re new around here, a quick side note on why you should or shouldn’t listen to me… I’m a self-taught internet marketer and website builder, having arrived quite late to the game in 2017.
I started with YouTube, Instagram, and Pinterest, which landed me a (mind-numbing) corporate job at one of Europe’s largest outdoor platforms. Looking for an out, I experimented and taught myself the ins and outs of SEO and quit my job in 2021 to make websites and videos full-time.
Now I teach over 100,000 visitors monthly how to grow their online presence (be that on YouTube, a website, etc.) and generate an income remotely.
I purchased the Launch Your Blog Biz course in 2018, and have followed the many updates ever since.
I’ve purchased a number of courses over the years, and as I’m experienced in the field, for me, they provide a source of somewhat validation for new strategies I’m experimenting with that haven’t yet gained enough data to know if it’s worth continuing with or investing more resources, and as a review, I can tell you how effective the course teachings can be if followed entirely (and if vital information is missing).
So, now that I’ve gotten all that out of the way is the Launch Your Blog Biz course any good?
Pros of Launch Your Blog Biz
The course is designed for complete beginners and those who have never started a blog before.
You don’t need any prior experience or technical knowledge to take and use this course.
A One-Time Fee Gives You Lifetime Access
Once you’ve paid for the course, you’ll have lifetime access to all the materials, including course updates.
This means that you can come back to the course at any time to update your knowledge or skills or check back in if something changes.
The Facebook Support Group
The support group is a great place to ask questions and get help from other students. You can also share your successes and get encouragement from others in the group. It’s a very active bunch, and most members are also new bloggers.
The Create and Go team also has a full-time employee that helps deal with questions in the group (or forwards draws the attention of one of the creators who are also very active, Lauren at least).
You Only Need Hosting
To start your blog, you’ll need hosting. The Create and Go course recommends some other additional tools, like a premium theme, but a free theme isn’t going to hold you back when you’re getting started. You can definitely make $1,000 per month with a free WordPress theme.
If you’re looking for a hosting provider, you can go with Bluehost, the one created and Go recommended. They have a very simple one-click WordPress installation.
Otherwise, I recommend Hostinger. They provide a faster website at a much more affordable price and have an equally easy interface (and much better support staff).
Options And Clear Actionable Instructions
One of the most important things you need for a successful website is traffic. With this course, you will be shown various ways to generate traffic to your new blog.
These ways include SEO traffic, Email marketing, Pinterest, YouTube, and podcasts.
Best yet, everything is accompanied by clear, actionable instructions, albeit not exhaustively. Still, this is a good thing, especially as this course is meant for new bloggers, and too much often leads to procrastination and abandonment.
None of that here with the Launch Your Blog biz course.
Of course, not everything is perfect, and there are some clear cons to this course as well.
Cons of Launch Your Blog Biz
Not For Intermediate Or Advanced Bloggers
If you’re already blogging or have experience making websites, this course won’t provide much you already do not know.
It is intended for beginners, and there are better courses for intermediate/advanced bloggers (like one of their more advanced courses, Six-Figure Blogger, or the Authority Hacker’s TASS course).
No Exact Steps To Follow
What I discovered the hard way when I started blogging and creating authority websites was that when you are in charge of everything, then you tend to spend a lot of time on things that just aren’t important.
Your logo is not important; changing your home page layout and writing a “perfect” about page is not important. Done is better than perfect, and you need to put articles and content out ASAP so that it can start to rank (or be shared on socials if you go that route).
Other people don’t care as much about the small things as much as you do, so don’t waste time on them.
This is what was lacking for me in this course. The message of what I just said was discussed, but it wasn’t clear enough, and when you’re starting out, sometimes plain old steps/milestones to reach are more valuable.
Here are 12 steps I follow when launching a website now:
- Decide on a niche I am interested in (I enjoy writing and researching).
- Do keyword research using tools like Ahrefs, Semrush, Ubersuggest, or just Google and Google trends, to see if the niche has some clear gaps for me to exploit (all niches have gaps, you just need to find them).
- Purchase a domain name that is simple to understand and niche-related (I often use extensions like helper, care, info, informer, best, guide, hero, etc. to speed this process up).
- Create a basic website using GeneratePress (I only make a few minor changes that follows a basic template for all of my sites, but it’s pretty standard).
- Add legal pages and the about page (don’t spend more than 30 minutes writing the about page, no one is reading your blog yet, and it’s not going to get you traffic, you can redo it later).
- Create a basic logo in Canva (or another graphic design tool). Again, don’t spend more than 30 minutes creating this; there are more important things to focus on coming up.
- Create a hitlist of 50 to 100 articles to write that should be easy to rank for or are highly shareable. I focus almost exclusively on SEO now, so I aim for low-competition topics. Tools like Ahrefs, SEMrush, Ubersuggest, etc. make these keywords easier to find, but you can also use Google and look for search terms that have forums in the top results or the top results aren’t directly related to the search term.
- Write and publish your first 30 articles, ideally within 30 days.
- Claim your social media profiles and link your website.
- Write and publish another 30 articles (again, ideally within 30-45 days).
- Apply for Google Adsense and Ezoic (for premium ads, and then optimize your Ezoic settings for more revenue).
- Write and publish another 40 articles (ideally within 45-60 days).
I recommend getting as many articles posted as soon as possible as this helps search engines understand what your website is about, and as it takes generally around 8-12 months for Google to start ranking your website, it should take priority first. Once this is done, look into other affiliate programs, create an email funnel, etc.
With this basic framework and the Launch Your Blog Biz course insights, you’ll be much better prepared for success, and should be able to reach $1,000 per month with your blog within 18-24 months (this is not a guarantee though).
How To Get Traffic Should Be Focused On More
This goes hand in hand with the previous con, the course is good at providing different options, but the options are all too quickly glossed over to create an effective action plan for traffic.
One of the reasons for this is that the creators have additional courses that go into more detail and give you the full information there.
SEO, for example, is covered in the SEO Blueprint for Bloggers course, and Pinterest is covered in the Pinterest Traffic Avalanche.
Again though, this is not all that much of a con, as I mentioned in the pros section; as this is a beginner-oriented course, providing too much information at once can be overwhelming.
And these additional courses allow more experienced bloggers an easy way to find more information on a specific course without having to go through all the stuff they already know.
So, now that you know the pros and cons, who exactly is the Launch Your Blog Biz course for (and who is it not for)?
Who Is This Course For?
This is usually the part where you see the classic who is this course for that is vague enough to cover just about everyone and their grandmother. “People wanting more freedom”, “Tired of trading hours for money”, etc. You know the stuff.
Instead, let me break it down so you can decide for yourself.
This course is probably for you if you fall into one or multiple of these categories:
- You are a beginner who has just started a blog and feels overwhelmed.
- You want to start a blog, but don’t know where to begin.
- You’re looking for an affordable course covering many topics to help you start making money with your blog.
It should go without saying, that you also need to be motivated, patient, and willing to put in the work to see results.
If you’re new to making money online and want to start with a blog, this course is a great option to help you start taking action (which is often the most challenging part).
If that sounds like you, learn more about the Launch your blog course here.
Who Is This Course Not For?
Again, here we have the classic vague points that tend to just positively reflect who this course is for. These are true but don’t really help you decide further (it’s called negative selling to help you convince yourself that the item you’re purchasing is something you want).
I.e., This is not for hobby bloggers not interested in making money with their blogs. This is not for lazy people who aren’t going to put in the work. This is not a get-rich-quick-scheme. Etc.
These are true, but you already knew that from the “who’s this for” section.
So, who is this course not for then?
- Intermediate and advanced bloggers.
- Online business owners that already have an understanding of how WordPress works.
- People looking for a course that will teach them how to write better copy.
- People who want to learn how to create their own courses (here you should check out the more advanced Six-Figure blogger course – my review here).
- How to drive traffic with search-engine-friendly content.
- How to drive traffic through social media.
- How to run paid ads successfully.
- People looking for link-building techniques.
- People who want to learn how to make sales funnels.
As you can see, these are particular things that you should not expect from this course. While some of these topics are covered at an introductory to beginner level, they’re not thoroughly expanded on enough for it to be the main reason for getting this course.
But as I mentioned, if you’re a beginner, this is an excellent way to introduce yourself to blogging and making money online.
How Much Does The Launch Your Blog Biz Course Cost?
The Launch Your Blog Biz course costs $297. This is a one-time fee that gives you lifetime access to the course content, as well as the private Facebook support group and all future updates to the course.
There is also a payment plan of $107 per month for three months and a 30-day money-back guarantee/refund if you’re not happy.
The price of the Launch Your Blog Biz course is one of its main benefits considering that other courses package up similar content and sell it for $997.
What’s Included In The Course?
The course content is mainly video presentations and divided into 13 modules.
- Setting up your blog
- Website themes and design
- Content strategy
- Email marketing strategy
- Earning from ads and sponsored posts
- Making money with affiliate marketing
- Building an audience
- Google SEO
- Bonuses (Instagram, sales, identifying target customers, etc.)
In addition to the learning modules, you also receive various lists and checklists.
These include a list of good affiliate programs and marketplaces, a launch checklist, an action plan checklist, a traffic strategy checklist, and a monetization strategy checklist.
You also get an email trust/welcome funnel template and access to the private Facebook support group.
Is The Launch Your Blog Biz Course Worth It?
For beginners and people new to making money online, yes, the Launch Your Blog Biz course is worth it. This course introduces you to building a blog using WordPress without overcomplicating things and how to make money online (in particular, through affiliate marketing).
For new bloggers, the private Facebook support group alone is worth the price of the course. It’s a great place to get answers to your questions quickly and get feedback (if you want it).
While Create and Go sell four different courses, all four share the same support group. So while it may not be the most helpful for experienced bloggers, as a lot of the active members are beginners, for beginners, it’s a great resource and place to find like-minded people that are at a similar stage of their journey.
Other Courses From Create And Go Worth Checking Out
SEO Blueprint For Bloggers
Generate thousands of visitors per month to your blog using SEO (Search Engine Optimization).
You can reach the top of search results, even with a small blog, by following this course’s basic principles and practices.
I follow these principles and generate over 100,000 visitors every month.
Pinterest Traffic Avalanche
The Pinterest Traffic Avalanche course is a Pinterest Marketing course designed to help new bloggers drive thousands of visitors to their websites within a couple of months.
If you have started a blog that happens to be in the food, DIY, crafts, travel, photography, or fashion niche, and you’re not getting the traffic you were hoping for.
Pro Blogger Bundle
Get access to all four of the Create and Go courses (and future courses) with this all-in-one bundle.
Courses included are:
- Launch Your Blog Biz
- SEO Blueprint For Bloggers
- Pinterest Traffic Avalanche
- Six-Figure Blogger
Save $191 with the Pro Blogger Bundle and go from a brand new blogger to six figures.
Final Thoughts On The Launch Your Blog Biz Course
Overall, I found the Launch Your Blog Biz course to be an excellent investment at just $297 compared to other similar courses on the market.
Here’s my score once again:
The amount of information provided is impressive, just the right amount for a new blogger, and there are a lot of actionable instructions that will help you get your blog business off the ground.
I would recommend this course for beginners who want to create and go into their own successful blogging business.
However, it’s important to note that you must focus on creating content for this course to be effective.
If you can do that, you can look forward to launching a profitable blogging business.