If you’re like me, when you start a blog or a website, you spend a lot of time thinking about the name. In this article, I want to share with you how to come up with a blog name in 4 easy steps.
Now I’ve had my fair share of time spent pondering blog names and drawing blanks. Looking back, so much time spent wasted on website names that I could’ve spent on the more important things… and in blogging, that means content!
Most blog posts and articles are found in search, whether that’s Google, Yahoo, or even Pinterest. People search for problems, advice, tips, etc. and that’s where your blog provides the answer, not with your name, but with your articles.
Your blog name is not nearly as important as the content you present on your blog.
That all being said, having a name that ticks a few boxes and you can proudly announce isn’t going to hamper anything either. Just don’t go around spending hours, days, or weeks trying to find the perfect name. It may be out there, but odds are someone else already has it, or even worse, later on, you’ll realize maybe it isn’t quite as perfect as you once thought it was.
For this reason, I’m going to share with you my 4-step process of finding and choosing awesome blog names. This shouldn’t take too long, allowing you to move onto more important things, like setting up your website!
Before we get to the good stuff, we need to answer a few important questions.
- Step 1: Find out who you want to address with your blog
- Step 2: Brainstorm around a few blog name drafts
- Step 3: How to turn your blog name ideas into a great name
- Step 4: Check that your preferred domain is available
- How to come up with a blog name – Final thoughts
Step 1: Find out who you want to address with your blog
The first step to coming up with a blog name that you’ll be proud of is establishing who exactly it is that you are addressing with your blog. There are a few ways to go about this, and these are the questions you need to answer to find that out.
What is your blog niche?
The first thing you need to know when starting a blog is what you’re going to write about and what is actually going to be on the blog. Your blogging niche is the topic, category, specific subject, or broad area you’re going to be covering on your website. Your name should usually reflect this, which is why you should have some niche idea’s formulated before you even start looking at a blog name.
Imagine this, your name is Adam. You’ve got 3 dogs and you’re allergic to gelatine. You’ve decided to start a blog, but you’re not quite sure what you’re going to write about. You’ve got interests in art, travel, animals, and some other topics, but you haven’t really put any real thought into what you’re going to be writing about.
You head over to Bluehost regardless and search for available domain names and you find that adamsart.com is available. You snap that up faster than a pickpocket on the streets of Barcelona!
“Adams Art”, that’s a great name, well, it is until you realize you’re more of a travel writer and you’re not really that interested in writing about art. Maybe “Adam’s Adventures” would’ve been a better choice…
Still undecided on your niche? Don’t worry, I’ve got you covered, here’s a guide to help you find your blogging niche.
Who is your target audience?
Consider who your target audience is going to be. Who is going to be reading your articles?
As you can see, your audience can have a huge influence on what you choose to name your blog.
Domain extensions do not matter… except they do!
Domain extensions are the .com, .org & .co parts of a domain name. It doesn’t play a role in being found in search engines anymore and you’ll find a wide range of new domain extensions launched every year.
The problem is a lot of the good .coms are already taken. They’re either in use or people are trying to flip them for a profit. Don’t buy those marked-up domains, it’s really not worth it.
ALL of the value is in your content.
Because of the lack of availability finding a good .com, you may find yourself looking at these newer extensions like .travel or .fitness. I’d recommend against using one of these though, they seem less professional and can still be quite confusing for people to understand.
“Your website learnabout.fitness, is that with a .com or a .org?”
This is the sort of question you will hear often with these types of extensions unless they don’t even bother asking and just put in the wrong URL. Both results are frustrating.
This, of course, can be broken under the right circumstances. I.e. the name fits your brand and it will continue to in the foreseeable future. Just look at learntocodewith.me, the name just works.
P.s. learnabout.fitness is actually great if you’re teaching fitness, and it’s available (at the time of writing).
For a more professional look, stick to looking for .com domains, and if you still can’t find a great name, expand your search to include .co domains. These tend to be much more readily available and are becoming increasingly more popular.
Keep it short.
Names with fewer syllables are easier to remember. Names with up to 5 syllables are great.
Now that we’ve set out some simple rules & answered some questions to set you in the right direction, we can begin the creative process. Exciting!
Step 2: Brainstorm around a few blog name drafts
In this next section of how to come up with a blog name, we’re going to look at finding words or phrases that can be used in your blog’s name and establishing some drafted ideas.
Write out some keywords in and around your niche.
If your niche is to do with fitness, write down a few words from the fitness niche. Some examples of that would be; fitness, cardio, yoga, health, fit, sporty, etc.
Now write down some words that fit your niche.
Set end goals for your audience.
By using an end goal in your name, you’re telling the viewer what they can achieve by following your blog. Sticking to the fitness niche, some end goals could be; bikini body, marathon, iron man, weight loss, etc.
Some other generic niche terms could include expert, pro, etc.
Grab a thesaurus.
I was urged to make a dinosaur joke here, but all of my self-constraint luckily prevented that. Instead, what I should be telling you is, as a blogger, a thesaurus should become one of your new best friends.
Thesaurus.com will provide you with the synonyms for specific words and also clarify some words with double meanings.
Throw some of the words you’ve already put together into the thesaurus and see what it spits out! You’ll be surprised how many great words may have slipped your mind.
Now that we have some real words, it’s time to step outside of the box.
Jot down some slang words relating to your niche.
Slang words like gains, bulking, newbie & sets can be used in the fitness or bodybuilding niche.
What slang terms can you think of in your niche?
Use another language.
When using another language, you’ll need to be careful of double meanings and false interpretations. If you’re struggling to find words in your own language, a foreign language can provide some elegant solutions.
Make up your own words.
A lot of the websites you visit every day are just made-up words. YouTube, Instagram, Facebook, etc. Have some fun and get creative.
Some made-up examples in the fitness niche; sportliest, fitnessing, gymzilla, etc.
Use descriptive words, a.k.a. Adjectives.
Now that we have some of the meaty words, add a few descriptive words that fit your niche.
Fitness examples: energetic, direct, strong, etc.
Here’s a handy list of adjectives that describes people.
Step 3: How to turn your blog name ideas into a great name
Now that we have a good range of words, start mixing and matching to see what looks and sounds the best. Use some of these tools for added inspiration:
You can either use an internet generator like this one or do it manually by using one of the following formulas.
Blog name = [keyword, topic or audience] + [end goal, adjective or transformation] (or vice versa)
Example: yoga + pro = yogapro.com
Example: cardio + endurance = cardioendurance.com
Create a portmanteau.
Portmanteaus blend the sound & meaning of two words to create a new word. Motel, brunch & podcast are just some examples of portmanteaus.
Create a wordoid.
Wordoids are very popular right now. They’re made-up words that just feel and sound right. They normally work well as app names, but they can do the trick for your blog too!
Some fitness-related wordoids: fitability, benefiti, yogance & sportable.
Alliteration is the use of the same letter or sound at the beginning of words next to, or close to one another. These are quite pleasing to say and can be quite memorable.
Another fitness-related example could be balanced bulking.
If you’ve stumbled upon a long-winded name, it may be best to abbreviate it. Some of the largest companies in the world have followed this model;
BMW – Bavarian Motor Works/Bayerische Motoren Werke
IKEA – Ingvar Kamprad Elmtaryd Agunnaryd
DHL – Dalsey, Hillblom & Lynn
Make it personal.
This could be as simple as including your own name or something relevant to your life.
You need to be cautious when using your own name as the name for your blog. If it’s going to be a personal/lifestyle blog, then your name is great. What would happen though if you want to start selling a product or course later on though? Then a business/product name would be a much better way to go.
Step 4: Check that your preferred domain is available
Now that you have some names listed down, the next step on how to come up with a blog name is to eliminate some that are not up to par and then check if your domain name is available.
Make sure your blog name is easy to say & spell.
First up you need to make sure that your name is easy to say & spell.
Avoid using hyphens and irrelevant numbers. Just try telling someone your blogs called “Mr hyphen sporty the number 99 dot com”. 😉
How does the domain URL read?
If you write your blog name down in domain form, does it say anything other than what you want it to say?
I.e. Therapist Finder > therapistfinder.com > The Rapist Finder …Now that’s not something you want to be associated with your website.
Put some of your name ideas in front of an extra set of eyes. We tend to become word blind when we already know what it should say.
Use the Bluehost domain checker to see if the domain is available.
Now that you’ve gotten the list narrowed down, it’s time to see what’s available.
Put your domains through Bluehost’s domain checker to see if it’s available & scratch off those that are already taken. Use the .co extension if your .com options are not available.
Whilst you’re at it, check if your blog name is available on social media sites like Instagram & Pinterest.
Perform the grandmother test.
This is the most important test of them all. Perform, what I like to call, the grandmother test.
If your grandmother doesn’t understand what your website should be or how to spell it, consider changing it… You can also try this test with your mother, younger people, etc.
Claim your new domain.
You’ve got an awesome blog name and it’s available? Claim it on Bluehost before someone else takes it.
Kill two birds with one stone with Bluehost by claiming your domain and getting hosting sorted out in minutes.
Although normally costing $7.99 per month, you can get started with Bluehost from just $2.95 per month with my link. That includes a free domain name (which normally would cost around $15), custom email addresses, and even daily backups of your site for no additional costs.
How to come up with a blog name – Final thoughts
Choosing an awesome blog name doesn’t have to be time-consuming and frustrating. Stick to your niche and target audience.
Play around with some useful tools and the methods mentioned above.
Then get some feedback from others.
Most importantly, remember, that it’s the content that you put on your blog that matters, not the name.