When it comes to growing a YouTube Channel, I’m often approached by people that believe their YouTube channel is “already good” and the advice given by myself and others on the topic of YouTube channel growth and generating views is irrelevant to their channel, wanting to know the secret sauce that will take their channel to the next level.
More often than not, these YouTubers have only implemented one or two of the MANY best practices and steps that it takes for the YouTube algorithm to recognize what the videos are about and send them to the relevant people, making the YouTube videos and the channel go viral.
In my article, 10 reasons why your YouTube videos are not getting views (and how to fix it!), I get many comments from people asking to review their channels & most of these channels have either not implemented most of the best practices to get views on YouTube I’ve outlined in the article, or their channels are only a few weeks old or have very few videos uploaded.
That is the case most of the time, but recently Florent from the Gravity Lovers YouTube channel commented and I was relieved to find that many of the tips were implemented and the channel was actually looking good and growing in a relatively stable fashion.
Flo wanted to know if I could help them further, which I gladly did, you can find that original comment & reply here.
In this article, I am going to use the Gravity Lovers YouTube Channel as a Case Study to highlight specific areas that can be improved on a channel that can be considered quite good already, using their very good channel as an example, let’s begin.
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Case Study – Introducing the Gravity Lovers YouTube Channel
Upon first glance we can see that the channel appears to be quite well set up, the channel banner is interesting and informative, the thumbnails are eye-catching and the general consensus would be that the channel seems well made and of good quality.
Great stuff, so let’s look at the numbers in October 2020:
- No. of YouTube Subscribers: 614
- No. of YouTube Views: 8,817
- No. of YouTube Videos uploaded: 54
- Active for how long: Oldest video is 4 months old, consistent since then.
- Most popular video: 931 views (The Best Cardio Home Workout.)
- Average views last 10 videos: 124
This is what I had to say about the channel: “Really good thumbnails, and looking at your growth and consistency, it’s only a matter of time before one of your videos goes at least semi-viral. As your channel has been built up so well, people will be very likely to look at the rest of your related videos.”
Now that we’re familiar with their YouTube Channel, it looks quite good right? Did you notice anything that could be improved upon? If so, and it’s not present in the tips below, leave it in a comment below.
As we’ve set the reference, let’s take a look at the tips on how to improve this already good YouTube channel.
1. Longer videos increase your YouTube channel watch time
As one of the questions posed by Florent was on whether they should create shorter videos, let’s start with that. In a simple answer, no, don’t make your videos shorter without context.
Watch time on YouTube is cumulative and not a percentile of the video length. Meaning that if someone only watches 30% of a 10-minute video, you’ll still get more watch time than a 3-minute video with 80% watch time.
What you should do is pay attention to your YouTube analytics and test different video lengths if you have a low retention rate. As a rule, remove fluff from your video, if you see a lot of people drop off at a certain point, examine that section of the video to see if it is a specific action causing the viewers to leave. I.e. Is there something you can stop doing in future videos or remove.
Remove distractions before intentionally shortening videos to find your optimum balance between viewer retention rate and watch time.
2. Click Through Rate + Watch Time = Free Promotion by the YouTube Algorithm
In YouTube’s studio, it states: “You can increase the chance of YouTube suggesting your content by increasing your click-through rate and your video watch time.”
This means you need to create quality videos with a thumbnail & title that captures people’s attention and shows what you can achieve in the video. This draws the viewer to the video, by having quality content that is consistent with the YouTube video thumbnail & the title, you will increase the watch time of the videos.
The “Gravity Lovers” thumbnails are good and the titles have a clear message of what the video is about, so good job there, what I would suggest for this channel, in particular, is to experiment with incorporating some of the exercises more in the thumbnails. This is a good example of what I mean from Pamela Reif:
Another thing that should be experimented with is emphasizing pain points over gain points, which is the current main focus on the channel. The end goal is displayed, whereas the struggle can be shown more, making the videos more relatable. Here’s an example of what I mean from Jeremy Ethier:
Ultimately though, the thumbnails and titles on this channel are good and it would be more beneficial for them to focus on the following suggestions first.
3. Pick a niche and make the best videos for it
Whilst it wasn’t a question in the original comment, Florent did mention they’ve been trying different types of videos. Having looked at the channel we can see there are a few difference “community” style videos, things like Q&A’s, etc. This are generally OK when the audience is engaged and curious, and as long as they don’t become the main focus of the channel (unless you’re changing niches into lifestyle/commentary…).
I would, however, recommend sticking with the home workout or DIY workout routines, especially making plans and playlists around these. The content is there, it’s consistent, and once one of your videos takes off, it will be very easy for viewers to continue watching your content as it will be mostly relevant, familiar videos.
What I mean by picking a niche and make the best videos for it, is that you shouldn’t try changing things just for the sake of changing things. If you’re confident you’ve made a great video and you’ve made enough videos in that niche, and there are enough people interested in that niche, you will find an audience if your videos are optimized properly.
Which leads nicely onto our next topic…
4. YouTube Search Engine Optimization (SEO) & Channel Optimization
YouTube SEO is one of my favourite topics, and for a guy that deals in analysis, this shouldn’t be a surprise. 😉
In terms of SEO on the “Gravity Lovers” YouTube Channel, a lot of good things have already been implemented, and the results are clear with your best performing videos being the ones that are older and have had some time to generate the views and reach new subscribers, but to improve the SEO (and I’ll refer to the general channel optimization in this category as well) I would suggest a few enhancements.
4.1. Include Relevant Channel Tags
Remove the gravity stuff, as your channel name is sufficient enough for people to find you.
Use 7-10 channel tags to emphasize what type of home workouts you can find on your channel. i.e. “Full body HIIT workouts”, “10-minute ab workouts”, etc. This will help your channel associate itself with those types of videos and that type of niche.
Your channel is still looking to catch onto one of these bigger topics, and by throwing the hook more directly at them, the algorithm will be more likely to take the bait. 😉
4.2. Elaborate on your content in the “About” section
The About section should tell viewers immediately what the channel is about and then go into more detail about why they should subscribe. At the same time, it should describe the contents of the channel videos using your main keywords to help the algorithm associate your channel with those topics.
“Cardio, Resistance, Stretching, Yoga, and much more.” Is not descriptive enough. 😉
4.3. Use YouTube Playlists more effectively to grow your YouTube Channel
Playlists can be a powerful tool to build traction on your channel. YouTube growth is exponential, meaning points of traction are what you’re looking for to accelerate growth.
YouTube Playlists are key here and currently, on the “Gravity Lovers” channel, they’re grouped into different types of workouts. Generally, this is OK and in other niches, it’s even recommended, but a collection of “10-minute XYZ workouts”, or “10-minute XYZ workouts for beginners”, would be more beneficial for the viewer. Wouldn’t it? After all, who does multiple workouts in a row targeting the same muscle group?
Keep the current playlists, optimize them for longer tail keywords, I.e. “No jumping” should at least be “No jumping home workouts” and include more workout plan styled playlists and themed workouts that people can follow.
P.s. add a playlist description with keywords in natural sentences. 🙂
Read this article to find out how to use YouTube Playlists to grow your YouTube Channel.
4.4. Include Long-Tail Keywords in the meta tags
Whilst I can see that effort has been put into long-tail keywords, these keywords are still quite competitive and many can be extended by just one word to make it much better.
For example, “low impact full body HIIT” is very competitive and shows an unweighted score of 22 with the keyword analyzing tool from TubeBuddy. If I change it to “best low impact full body HIIT” then we get a score of 99, and that’s just by adding the word “best” to the beginning of the keyword.
So, this would be a much better keyword to try to rank for and if you include the original more competitive term in the meta tags as well, the key-phrase with the 99 Score could help increase the performance of your video and it may then rank for the more competitive term as well.
We can adjust the key-phrase even more slightly and add “workout” to the end and TubeBuddy gives us an unweighted full score of 100, meaning this is a keyword that should definitely be in your meta tags & everywhere else.
You can use the keyword analysis tool from TubeBuddy for free. Additional features, like weighted keywords for your specific channel, are available in the paid plans, but the free features are already extremely powerful.
Install the free TubeBuddy browser extension here.
4.5. Clearly identify where links in video descriptions lead
Overall, the video descriptions on this channel are good and the inclusion of internal YouTube links is excellent.
I would however remove the “cuttly” link shortener as it is unnecessary and can be confusing for viewers.
It is unnecessary as if the cuttly link is being used as a tracking tool, the metric being tracked is irrelevant as the more valuable viewer to subscriber information can be attained in YouTubes analytics. It is also unnecessary as a link shortener, as the YouTube links in your description are shortened automatically anyway. So, whilst it may look untidy in your YouTube Studio in the description box, viewers on the video will see the trimmed link.
It can be confusing as your CTA is very vague: “Click Here to change your life forever”. This may make sense to you, but for someone stumbling upon your page, it looks very much like an opt-in for some type of workout course you can buy or something to that degree, more deterring than attracting clicks. As this link is a subscribe link, simply state what people should expect and why they should subscribe.
Additionally, move this link to beneath the 2nd paragraph at least, use the first sentence to clearly state what the video is about, for both viewers and the YouTube algorithm (viewers have a subscribe button in plain sight at that point still anyway). 😉
4.6. Set up a visually descriptive channel front
The front of your channel is the page that potential subscribers land on when they want to see what other videos you have. Utilize this space to showcase in a visual manner what your channel is really about. This means you should include some playlists of the most popular types of workouts people can find (preferably a mix of the themed 10-minute/15-minute ones and the different styles of workouts) on your channel, & don’t be shy to throw in a YouTube Playlist section after with multiple related playlists.
Playlists are a great way to increase watch time and to appear more prominently in those users feeds when you post a new video or for them to be recommended more of your content.
Be sure to make sure the channel front also includes things like an informative high-quality channel banner & a trailer video, or at least a featured video that summarises what viewers should expect on your channel.
5. Tell viewers to subscribe after providing the value
The best time to ask someone for something is once you’ve provided value first on your end, the viewer will be more likely to perform the action as they may feel slightly like they owe you one. This is why it’s best to ask for a subscription at the end of a video.
Plus, people need reminding constantly, even I run into a few channels I watch avidly and realise after 2 or 3 months that I’m not actually subscribed. Don’t be shy to remind people.
Now that is one place to include a call to action, but there are many others. I’ve gone over the cuttly link, that would be one CTA to enhance. Another place to include a CTA is in the comment section.
Include a CTA in the comments to another video that viewers can watch next, or remind them why they should subscribe (some people skip the description and go straight to the comments). Make sure to pin the comment to the top so it’s the first thing they see to maximise conversions.
6. Utilize YouTube tools to tap into an international market
This one is very specific to the “Gravity Lovers” channel as you’re both from France & I assume can speak French… As your videos are quite universal, consider translating your video titles/descriptions to French as well. This allows you to maximize your reach without having to create any additional videos. Whilst much of the spoken word is in English, the actions of the exercise videos are very self-explanatory & could be very useful in the additional French market.
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How to grow and improve an “already good” YouTube Channel – Conclusion
As you can see, these are only a few best practices to implement specifically for the Gravity Lovers channel, with most channels there are going to be plenty of things that can be implemented to take a channel to the next level, even if it looks initially like a well-made channel that’s as good as it can be.
This is also why a YouTube Channel Audit from an external set of expert eyes can make the world of difference taking a good channel and making it great. Don’t just assume that things are as good as they can be, keep experimenting, optimizing, learning, and success will come.
Now, this channel I’ve reviewed here has a great foundation to take off from, and there’s some massive potential. An additional bonus is that both personalities shine through in the videos and both are very comfortable. This is something that will help in the future in the channel establishing an engaged audience. 🙂
I hope that at least some of these suggestions are put into action by the channel owners and we’ll be able to follow up in a few months to take another look.
Check out the Gravity Lovers channel here, and if you have any suggestions for them, leave them below in the comments.
Likewise, if you have any questions, or just enjoyed this article, let me know in the comments.
If you found this post really great and can’t help but share it, I’ll greatly appreciate it. 😉